Released on = May 1, 2007, 8:35 pm

Press Release Author = Kelly King Anderson / Start up Princess.com

Industry =

Press Release Summary = Salt Lake City, UT (Start Up Princess) May 1, 2007--Start Up
Princess, http://www.StartupPrincess.com, an online community for women
entrepreneurs continues to be a leader in providing solid support by constantly
striving to present the latest press opportunities, business resources, articles,
events, networking and mentoring for its members. Start Up Princess recently
succeeded in raising awareness for member, Marina Westerdahl, Mom Entrepreneur of
Gissy Bella, http://www.gissybella.com

Press Release Body = When the Costco Connection called for submissions for
"momprenuers" in January for an upcoming feature article, Start Up Princess
announced the opportunity on their website and Start Up Princess member Marina
Westerdahl of Gissy Bella, http://www.gissybella.com responded. Gissy Bella's
premiere product, "Comfy Crawlers" are unique padded knee pants for crawling babies.
Westerdahl beat out over a hundred applicants and was featured in the May 2007 issue
of The Costco Connection, reaching over 6.5 million readers. Already Westerdahl has
seen a wonderful response of women seeking her products. When asked by Costco
Connection, Westerdahl credited Start Up Princess as a top resource towards her
growing success. Westerdahl is an active member of the Start Up Princess "Kingdom",
is a regular reader of articles on the site and participates in FREE national Start
Up Princess tele-seminars taught by Start Up Princess mentors, experienced business
women called "Fairy Godmothers" to get excellent business strategy and ideas.

Costco Connection featured Start Up Princess as one of the leading communities for
women entrepreneurs. From the May 2007 article, "Mom's the Word: A New Generation of
Stay-at-Home-Moms Takes the Entrepreneurial World by Storm" pg. 25, Sites such as
Ladies Who Launch, Start Up Princess.com (www.startupprincess.com) and the National
Association of Women Business Owners (www.nawbo.org) are full-blown communities,
providing support and

creating relationships while dispensing the advice-business and work/life
balance-that was so lacking a decade ago.

Start Up Princess aims to not only provide press and educational opportunities like
it did for Marina Westerdahl, but it strives to empower women to recognize that they
have the power within themselves, as they are a "Princess" of their world, to make
their dreams a reality through hard work, networking, and following inspiration.

Membership in Start Up Princess is FREE for women entrepreneurs. Currently there are
members all over the United States, Canada, and Australia. Members of the "kingdom"
enjoy daily "Magic Wand Tips", articles submitted by Fairy Godmothers/mentors. The
first national conference is planned for September 22, 2007 in Salt Lake City.

Start Up Princess as a Start Up:
Start Up Princess launched in July 2006 as a web "blog" by Salt Lake City Founder
and Mom Entrepreneur, Kelly King Anderson. In 2005, Anderson's business plan won 2nd
place at the Wake Forest University national competition and she caught the bug for
start ups.. Following the competition searched for a community to meet and share
ideas with other women entrepreneurs but did not find what she was looking for so
she started her own organization, hoping that at least Utah women entrepreneurs
could benefit and, the web seemed the ideal place to connect. Today over 200 women
entrepreneurs are members and it is proving to be one of the top entrepreneur sites
for women. Anderson feels privileged to mentor and encourage women to fulfill their
dreams and make profitable businesses. Costco Connection's recent feature of Start
Up Princess raised this start up's visibility considerably.


Web Site = http://www.startupprincess.com

Contact Details = Kelly King Anderson, Founder
Start Up Princess
Kelly@StartupPrincess.com
801-856-4765
http://www.StartupPrincess.com